A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

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Hardcover 580 pages


The most innovative Consumer Behaviour book I have ever read. --A Marketing Professor


  • Jill Avery,Ph.D.
  • Harvard Business School

  • Robert Kozinets,Ph.D.
  • Marshall School of Business, USC

  • Banwari Mittal,Ph.D.
  • N.Kentucky Univ.

  • Priya Raghubir,Ph.D.
  • New York Univ.

  • Arch Woodside,Ph.D.
  • Boston College