Dear Marketing Profesional Welcome to the wonderful world of Consumers. If your work entails thinking about consumers, you will find a ton of concepts and ideas in the book. You will gain a comprehensive understanding of the consumer.. Feel free to browse selected content here. Enjoy it.
1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)
Also available asDigital Book
Hardcover 580 pages 2016-2020