A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Dear Student
If your professor has prescribed this book for your course, welcome to the woderful world of Consumers. We have a Study Guide. Ask your professor to give you the access password (which your professors can obtain from us) Hope You are Enjoying the Book. Please do send us coments at publisher@openmentis.com Thank You for your support..

  • If your professor has prescribed some other book, you can still browse selected content from this fascinating book here. Enjoy it.

    • Title Pages
    • PREFACE

    1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


    • 2. CHAPTER EXCERPTS
    • 3. SPECIAL TOPICS
    • Attitude
    • Perception
    • Brand Drama
    • Decision Making
    • Millennials
    • 4. FEATURE CONTENT
    • Romancing the Consumer
    • Selling Victoria's Secret in Saudi Arabia (Case)
    • CB Blog
    • CB FYI

    • 5. Some Interesting Pages
    • The Less Known Maslow
    • Five Faces of Satisfaction

    Also available as

    Digital Book

    Hardcover 580 pages 2016-2020

    The most innovative Consumer Behaviour book I have ever read.

    --A Marketing Professor