Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 


 

CB 2016-2020

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery                 Harvard Business School

Robert Kozinets    Marshall School of Business, USC

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-7-1

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(Overseas customers: see customized price click here)

ImportantBy proceeding to purchase the book you expressly agree that you have read and agreed to our

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CB 2016-2020

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

BANWARI MITTAL

Coauthors: Jill Avery          Harvard Business School

Robert Kozinets    Marshall School of Business, USC

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-6-4

Purchase (using PayPal)

List =$195.95.0  

US customers only
(Overseas customers: see customized price click here)

ImportantBy proceeding to purchase the book you expressly agree that you have read and agreed to our

 Terms of Sale

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