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CB 2012
CONSUMER BEHAVIOR
Human Pursuit of
Happiness in the World of Goods
Jill Avery
Simmons College
Robert Kozinets
York University
Banwari
Mittal
N. Kentucky Univ.
Priya Raghubir
New York Univ.
Arch Woodside
Boston
College
ISBN:
978-0-979-1336-6-4
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