A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Hardcover 580 pages

2016-2020

The most innovative Consumer Behaviour book I have ever read. --A Marketing Professor

Authors

Harvard Business School

Marshall School of Business, USC

N.Kentucky Univ.

New York Univ.

Boston College

  • Jill Avery,Ph.D.
  • Robert Kozinets,Ph.D.
  • Banwari Mittal,Ph.D.
  • Priya Raghubir,Ph.D.
  • Arch Woodside,Ph.D.