CB 2016-2020 ![](img/Cover_B_YELLOW_FRONT_e.jpg)
CONSUMER BEHAVIOR
Human Pursuit of Happiness in the World of Goods
Jill Avery, Robert Kozinets, Priya Raghubir, Arch Woodside and Banwari Mittal
ISBN: 978-0-979-1336-7-1
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CB 2016-2020 ![](img/MyCBbook_4e_cover_RED.jpg)
CONSUMER BEHAVIOR
Human Pursuit of Happiness in the World of Goods
BANWARI MITTAL,
Coauthors: Jill Avery, Robert Kozinets, Priya Raghubir and Arch Woodside
ISBN: 978-0-979-1336-6-4
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