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CB 2012 

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CB 2012

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CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery                 Simmons College

Robert Kozinets    York University

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

     

 

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