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CB 2012
  
CONSUMER BEHAVIOR 
Human Pursuit of 
Happiness in the World of Goods 
Jill Avery 
               
Simmons College
Robert Kozinets 
   York University 
Banwari 
Mittal  
    
N. Kentucky Univ. 
Priya Raghubir 
New York Univ. 
Arch Woodside    
Boston 
College 
ISBN:  
978-0-979-1336-3-3 
  
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