Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.





CB 2012


Human Pursuit of Happiness in the World of Goods

Jill Avery                Simmons College

Robert Kozinets    York University

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir New York Univ.

Arch Woodside     Boston College



Purchase (using PayPal)

List =$199.95.0  

US customers only


Terms of Sale

  1. ALL sales (except to resellers) are FINAL. The book is NOT returnable. No refund or exchange can be made.

  2. Open Mentis is not responsible for typographical errors, errors in layout, organization of materials, content, printing quality or binding quality of the book. All such deficiencies are considered “normal” and customary and do not constitute a defective product.

  3. If the product is visibly and significantly damaged such that it is rendered unsuitable for use, customer must notify us within ten days of receipt and await advice for return of merchandise. Upon receipt of merchandise, Open Mentis will ship at its own cost another copy of the book. 

  4. Open Mentis expressly denies any responsibility for any consequences accruing due to your use of any information in the book.

  5. Books will usually be shipped within 3 business days. Books will be shipped by UPS or Fedex or USPS or DHL GROUND unless the customer has specified faster means at an extra charge and has paid for it. Open Mentis is not responsible for any delay caused by the carrier service.

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