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Study Guide

Dear Professor
For your reading pleasure, we present some selected content from this CONSUMER BEHAVIOR book. Enjoy it.


  • Title Pages
  • PREFACE

1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


  • 2. CHAPTER EXCERPTS
  • 3. SPECIAL TOPICS
  • Attitude
  • Perception
  • Brand Drama
  • Decision Making
  • Millennials
  • 4. FEATURE CONTENT
  • Romancing the Consumer
  • Selling Victoria's Secret in Saudi Arabia (Case)
  • CB Blog
  • CB FYI

  • 5. Some Interesting Pages
  • The Less Known Maslow
  • Five Faces of Satisfaction

  • 6. EPILOGUE
  • Final Message to the Marketing Manager

Also available as

Digital Book

Hardcover 580 pages 2016-2020

The most innovative Consumer Behaviour book I have ever read.

--A Marketing Professor
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