A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Dear Professor
For your reading pleasure, we present some selected content from this CONSUMER BEHAVIOR book. Enjoy it.


  • Title Pages
  • PREFACE

1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


  • 2. CHAPTER EXCERPTS
  • 3. SPECIAL TOPICS
  • Attitude
  • Perception
  • Brand Drama
  • Decision Making
  • Millennials
  • 4. FEATURE CONTENT
  • Romancing the Consumer
  • Selling Victoria's Secret in Saudi Arabia (Case)
  • CB Blog
  • CB FYI

  • 5. Some Interesting Pages
  • The Less Known Maslow
  • Five Faces of Satisfaction

  • 6. EPILOGUE
  • Final Message to the Marketing Manager

Also available as

Digital Book

Hardcover 580 pages 2016-2020

The most innovative Consumer Behaviour book I have ever read.

--A Marketing Professor