A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Hardcover 580 pages


The most innovative Consumer Behaviour book I have ever read. --A Marketing Professor


  • Jill Avery,Ph.D. (Harvard Univesity)
  • Robert Kozinets,Ph.D. (Univ. of Southern California)
  • Banwari Mittal,Ph.D. (Northern Kentucky University)
  • Priya Raghubir,Ph.D. (New York University)
  • Arch Woodside,Ph.D.(Boston College and Curtin University)