CB 2012
CONSUMER BEHAVIOR
Human Pursuit of
Happiness in the World of Goods
3e
Jill Avery
Simmons College
Robert Kozinets
York University
Banwari
Mittal
N. Kentucky
Univ.
Priya Raghubir
New York Univ.
Arch Woodside
Boston
College
ISBN:
978-0-979-1336-3-3
Purchase (using PayPal)
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Reviews
(name revealed with permission)
.............................................
I must say that your CB book is the most innovative textbook that
I have ever seen.
(Professor
Irene Lu, Carleton Univ. October 2010)
This
is the best CB book I have ever read!
---CB Professor, University of Portland (on 1st edition, March 2009)
I will be adopting
the text, it looks like it's very current and will be fun for the students to
read. I will be adopting it for one undergrad section and one MBA section in the
fall.
-CB professor at Rutgers (March, 2010)
Couldn't
put the book down....
(D. Sudarshan, Dean, U. of Kentucky)
Without a doubt "My CB Textbook" is the best book on Consumer Behaviour out in
the market. It is up to date with the latest issues facing marketers, creatively
structured making it easy to use by students, and most importantly fun to read.
The authors have done an excellent job. I can see this becoming the new standard
CB textbook in the UK very soon.
--Prof. Haseeb A. Shabbir, Course Coordinator,
Leeds University, UK
(July, 2010)
I like the
book... Makes you want to keep on reading... (CB Professor at
Augusta State)
I am liking what
I am reading ....
(Adopting professor for MBA class, U. Minn., Custom
pack/five chapters)
................................................................
Welcome to
3e.
It is:
(1)
Slimmer
(652 pages, down 100 from 2e)
(2) Same
substantive topic coverage, only more streamlined
(3) New
content
(e.g., Social media, augmented reality;
collaborative consumption, etc.).
(4) More attractive
visual
design. New
graphics; 150 new images.
(5) Closely re-edited.
(6) Lowest in price among
the “full” CB books
(7) Also
available as e-book
............................................................
If you are ready to step outside of your
comfort zone—the
comfort of a book you have used for a decade or more, you might just be
surprised to see what a CB Book can be!!!
Welcome to the journey!
Sincerely,
Editors
Open Mentis
[info@openmentis(DOT)
com]
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SYNOPSIS
Brief
Contents
PREFACE
SPECIAL
FEATURES
Front
Matter
Detail
Content
REVIEWS
About Authors
..................................................
Send Inquiry
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Request
a Review Copy
(Only for professors considering adoption)
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To read more:
>
Sample
Chapter
>
Selected
Excerpts
>
Romancing the
Consumer
>
CB Blog,
etc.
Explore the book's dedicated sites
www.mycbbook.com
www.theAveryCBBook.com
Twitter:
@MyCbbook
Facebook:
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