Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 

 

 


 

CB 2012

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

3e

Jill Avery                 Simmons College

Robert Kozinets    York University

Banwari Mittal     

N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-3-3

 

Purchase (using PayPal)

 

Reviews

(name revealed with permission)
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I must say that your CB book is the most innovative textbook that I have ever seen.    

 (Professor Irene Lu, Carleton Univ. October 2010)

 

This is the best CB book I have ever read!

    ---CB Professor, University of Portland  (on 1st edition, March 2009)

I will be adopting the text, it looks like it's very current and will be fun for the students to read. I will be adopting it for one undergrad section and one MBA section in the fall.   

-CB professor at Rutgers (March, 2010)

 Couldn't put the book down....   (D. Sudarshan, Dean, U. of Kentucky)

Without a doubt "My CB Textbook" is the best book on Consumer Behaviour out in the market. It is up to date with the latest issues facing marketers, creatively structured making it easy to use by students, and most importantly fun to read. The authors have done an excellent job. I can see this becoming the new standard CB textbook in the UK very soon. 

--Prof. Haseeb A. Shabbir, Course Coordinator, Leeds University, UK (July, 2010)

 

I like the book... Makes you want to keep on reading...   (CB Professor at Augusta State)

 

I am liking what I am reading .... (Adopting professor for MBA class, U. Minn., Custom pack/five chapters)

................................................................ Welcome to 3e. It is:

(1)  Slimmer (652 pages, down 100 from 2e)

(2)  Same substantive topic coverage, only more streamlined

(3)  New content (e.g., Social media, augmented reality; collaborative consumption, etc.).

(4)  More attractive visual design. New graphics; 150 new images.

(5)  Closely re-edited.

(6)  Lowest in price among the “full” CB books

(7)  Also available as e-book

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If you are ready to step outside of your comfort zonethe comfort of a book you have used for a decade or more, you might just be surprised to see what a CB Book can be!!!

Welcome to the journey!

Sincerely,

Editors

Open Mentis

 

 [info@openmentis(DOT) com]

 

 

 SYNOPSIS

 Brief Contents

 PREFACE

 SPECIAL FEATURES

 Front Matter

 Detail Content

 REVIEWS

 About Authors

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 Send Inquiry

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 Request a Review Copy

(Only for professors considering adoption)

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 To read more:       

> Sample Chapter

> Selected Excerpts  

> Romancing the Consumer

> CB Blog, etc.

Explore the book's dedicated sites

www.mycbbook.com

www.theAveryCBBook.com

Twitter: @MyCbbook

Facebook: MyCbbook